Heineken's "World's Apart" Ad: An Experiment

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Gehen Press is a Chicago-based online news publication that produces coverage on artistic and philosophical contemplations within indie, pop, and rock music internationally. Our site publishes articles weekly and daily, featuring a wide range of articles including editorials, reviews, interviews, tour information, and playlists.

The publication tiptoes around mainstream artists and has a rigorous selection process when curating website content. Known for our minimalistic design and user interface, we aim to create an atmosphere free of distractions by simplifying the sharing of information with visually appealing aesthetics. Our staff includes writers from various backgrounds, ranging from career professionals to academics to first time writers and interns.